TIMELINE
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The history of Aesthetic Press Dental and its founder and MDT Jörg Müller
Before Aesthetic Press was born and Jörg Müller decided to get into dental business, he cut his own remarkable path to travel the world as a successful junior tennis professional from 1980 to 1989, performing many unforgettable professional matches like xy and xy in xy with xy and xy
1983
Jorg Muller began his apprenticeship in dental technology.
1987
Advanced training at Jan Langner Dental Laboratory in Schwäbisch Gmünd, Germany, where he specialized in biomechanical wax-up techniques and refined advanced skills in anterior esthetics.
1993
After receiving his masters in 1993, Jörg Müller opened his very first dental laboratory 'Zahnatelier' in Düsseldorf, Germany.
During one of his sports travels for a big match at the West Coast, SanFrancisco captured his attention and not much later SF became his new chosen (2nd?) home and the breeding ground for his upcoming career:
Aesthetic Press
Published his first article in Quintessence of Dental Technology: "Bioesthetics – Reconstruction of Four Quadrants in Ceramic from Functional and Esthetic Perspectives." The article was also published in the Spanish and Japanese editions of the journal.
First lecture in Basel at the renowned
Invito Porcelain Symposium.
Pictured (left to right): Dr. Dechaumb, Dr. Richard Kleinsman, Dr. ZA Horst Dieterich, ZT Claude Sieber, and ZTM Jörg Müller. Photo by Claude Sieber.
1994
Collaboration with Claude Sieber,
Basel, Switzerland
While managing his own dental laboratory,
Jörg Müller also served as an international lecturer, providing advanced training for dental technicians and dentists. In addition to teaching wax-up and ceramic courses, he lectured at congresses, trade shows, and educational events organized by VITA.
Participation at
13th Hamburger Abendforum,
Hamburg, Germany
and at the
International Dental Show
(IDS), Cologne, Germany
1995
First Publication in the Dental Journal
Dental Labor, featured with a full-length article:
"All-Ceramic Restorations in the Posterior Region"
Lecture in São Paulo, Brazil, at the
International Congress, Rio de Janeiro, Brazil
1998
1996
Prior to launching his business 'Aesthetic Press LLC', Jörg Müller's own dental lab was born in San Francisco at the Medical Sutter Building, where he set the cornerstone for
AP Dental
2000
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Grand Opening of Jörg Müller's
new Laboratory in San Francisco
Lecture at University of California, San Francisco, Buchanan Dental Center, California, USA
First Employees Hired.
Launch of Ingot and Wax Production.
2004
Development of Aesthetic-Press first product line AP VOLUTION:
Press to Metal & Press to Zirconia Ingots and Powders
AP Dental developed the original resin-free AP Vanilla Wax Blank, engineered for
precise milling, effortless carving
and adjustment,
reliable pressing
and casting,
and available
in heights from 12 to 30 mm.
-
Formation of Pressmaster LLC dba Aesthetic Press
-
Launch of the APDENTAL.net website
-
Introduction of the interactive AP Product Wheel
Working closely with dentists and clients
In-House Seminars with MDT Jörg Müller
Turning an ordinary laboratory material into an extraordinary experience, Jörg Müller's visionary concept of adding natural fragrances to dental carving waxes resulted in the launch of the first AP Vanilla Scented Wax Blanks and AP Lemon Scented Wax Blanks.
Chicago Midwinter Meeting
First public presentation of Aesthetic-Press at the LMT Lab Day Chicago
Launching the two first
AP Investment Rings
AP 200
& AP 300
Launching the todays popular
Diamond Polishing Paste "Oscar"
First presentation of Aesthetic-Press products at the IDS
Launching the Original and first
AP Vanilla Speed Wax Blank
AP Dental partnered with TEAMZIEREIS, a German specialist in digital dental workflows and CAD/CAM solutions for modern dental laboratories.
Production moved from California to Germany.
First employee in Düsseldorf:
DT Francis Viez
Sole distribution of Aesthetic-Press products
in Germany
Marketing Managerin Julia Coulmas on board of the company
Expanding Collaboration with Dental Laboratories and Dental Practices
Invention of the
AP Color Key Shade Guide
Membership in the CNC Group connected AP Dental with one of North America's leading networks of dental laboratories, fostering collaboration, education, and the exchange of expertise.
The AP Color Key Shade Guide redefined shade selection by transforming it into a simple, systematic workflow. Removable ceramic shade keys allow dentists and technicians to identify the ideal ingot and ceramic combination with confidence, reducing guesswork, minimizing remakes, and ensuring consistent, natural-looking restorations.
Jörg Müller at a Seminar in Munich at'Hotel Bayrischer Hof' centered on the AP Volution ceramic system and predictable esthetic workflows
Development of AP Value Based Ingot system
Light - Dark- Dark Plus for Press to Metal
and Press to Zirconia
AP Dental expanded its product portfolio with the addition of the Aqualine product line while relocating to a new 2,000 sq. ft. facility in Düsseldorf, nearly doubling its office space and welcoming its third employee.
Expansion of the AP Dental portfolio with proprietary rotary instruments and CAD/CAM tools, strengthening the company's complete workflow solutions for modern dental laboratories.
Jörg Müller regularly teaches hands-on seminars in Düsseldorf.
AP Finance /Office Manager
Danna Witte is stepping on board
Employee # 4 + # 5,
US distribution through PTC,
Morgan Hill California sharing warehouse space
Opening of Aesthetic-Press Office in New Port Richey, Fl, 1000 sq. ft. moving inventory from Morgan Hill to New Port Richey
1st full time employee # 6 in the US
Germany employee # 7
Product Developments
Adding Opaque Bleach,
Bonder for NP Alloys,
AP Volution S
- a Silicate reinforced 450 MPa press porcelain
and AP Volution Z - a 130 MPa Press to Zirconia
AP Dental introduced the AP 400 Investment Ring, enabling laboratories to press up to 20 units in multiple shades within a single pressing cycle. Compatible with virtually any pressing furnace, it improved efficiency while reducing material costs through its innovative plunger system.
New AP office and production facility in New Port Richey
Expanding the range of Lithium Disilicate materials
Development of AP3D Model Resins
AP Dental expanded its materials portfolio by developing proprietary model resins in ten colors, along with Gingiva Resin, Clear Resin, and the multifunctional Ice Blue Print, Cast & Press Resin.
AP Dental launched AP ProVi, its PMMA CAD/CAM blank system, available as Multilayer 5, Monochrome, Base, and Splint Blanks in multiple shades and heights for modern digital workflows.
AP Dental relocated its headquarters from Düsseldorf to Königssee-Paulinzella,
marking the beginning of a new chapter.
Launching the first interactive online catalog
Development and launch of Jörg's Digital Mind—an AI-powered expert assistant that gives dental technicians instant access to decades of MDT knowledge for case analysis, materials, and workflows, anytime, anywhere.
AP's East Coast Laboratory Tour:
Jörg Müller visited more than 20 dental laboratories, sharing practical knowledge, introducing new workflows, and supporting technicians through live demonstrations and education.
Here some Highlights: